Optimal timing for placing advertisements on LED screens: how to achieve maximum effect
10.11.2024
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Advertising on LED screens attracts attention with bright and dynamic images, but to achieve maximum effect, it is important to choose the right placement period. How long should you broadcast an advertising message so that it works for your business? Let's figure it out.
Why is the placement period important?
Repetition is the key to memorization. Research shows that consumers need to see an advertisement several times before they remember it. The constant presence of your message increases the chances of a response.
Changing audiences. Different people see screens on different days and at different times. The longer your ad is broadcast, the more audiences become familiar with it.
Optimal placement period
Short-term campaigns (1-2 weeks): Suitable for promotions, discounts and events. Quick response to current offers.
Medium-term campaigns (3-4 weeks): Ideal for branding and promoting new products. Allows you to reach a wide audience and generate interest.
Long-term campaigns (1-3 months or more): Help to create a strong association with the brand and enhance its memorability.
How to choose the right term?
Campaign goal. If the goal is to create excitement around the promotion, a short term is enough. To strengthen the image, extended placement is better.
Budget. LED advertising can be flexible in cost, allowing you to choose the term for the company's budget.
Location and audience. Busy intersections and popular places require a longer duration to consolidate the advertising effect.
Conclusion
For the effective impact of your advertising on LED screens, it is important to choose the right term for its placement. The optimal period depends on the goals of your campaign, budget and target audience. The M-Exclusive team is always ready to offer the best solutions to achieve your business goals.
Contact us to discuss the right placement for your brand!
📞 Phone: +998 55 500 59 59