Why is advertising on LED screens always short?
LED screens have become one of the most popular types of outdoor advertising due to their brightness, dynamism and ability to instantly attract attention. However, if you have ever noticed, the videos on such screens are usually short. Why is this so? Let's figure it out.

1. Brevity is the key to memorization

A person walking or driving past an LED screen has only a few seconds to perceive the advertisement. This is not a long video on YouTube or a movie in a movie theater. In outdoor advertising, it is extremely important to immediately convey the main idea. Short and capacious videos help to capture attention and quickly convey the message.

2. Streaming audience

Most people encounter LED advertising when they are riding in transport or rushing about their business. They do not have time to carefully watch long videos. Short videos provide maximum impact in minimum time. Visual images, bright colors, and concise text work best in such conditions.

3. The power of the first impression

In advertising psychology, there is a concept of "first impression". If the audience does not have time to understand the essence and become interested in a few seconds, the chances of success drop sharply. Short videos focus on one key message to instantly generate interest.

4. Brevity and creativity

Brevity forces advertisers to approach the creation of videos with maximum creativity. No time for long stories? Focus on emotions, associations, and vivid images. This is not only a challenge, but also a great opportunity to stand out among many other messages.

5. Budget savings

Ad slots on LED screens have their own cost. The shorter the video, the more often it can be shown within the campaign. This allows you to increase the number of impressions and improve coverage with minimal costs. Short videos are easier to adapt and reuse in different campaigns.

6. Dynamic perception

Frequent change of short videos on the screen maintains the interest of passers-by. Dynamism makes even those who pass by daily pay attention to the screen. This constant movement helps to form an association with an active, modern brand.

Conclusion

Advertising on LED screens is the art of brevity. Seconds decide everything: to capture attention, convey the key message, leave a memorable impression. The M-Exclusive team is ready to create and place for you effective, bright and memorable short videos that will work for your brand.

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